2025 NBA Convention Sessions

Legal/NAB Session - The Latest from Washington: FCC, Regulatory & Legislative Updates

Date: Tuesday, 1:00 - 1:50 PM

Location: Gatsby

Speakers

Nicole Gustafson - NAB
Nicole Gustafson is Senior Vice President for Government Relations for the National Association of Broadcasters. Previously, Nicole served for two years as Vice President of Government Affairs for the National Football League, and eleven years in Congress in counsel and coalitions roles for House Majority Whip Steve Scalise, House Majority Leader Eric Cantor, Senate Republican Conference Vice Chair John Cornyn, and Sen. Chuck Grassley. She holds degrees in political science and communications from William Penn University and received her J.D. from the University of Iowa College of Law. An Iowa native and proud Hawkeye, Nicole splits her time between Fort Walton Beach, Florida, and Arlington, Virginia.

Davina Sashkin - Wilkinson Barker Knauer
Davina Sashkin is a partner with the boutique communications firm Wilkinson Barker Knauer in Washington, DC (though she resides in Austin, Texas!). For nearly two decades, Davina has represented broadcast and telecommunications clients on all manner of FCC regulatory compliance matters, transactions and mergers, spectrum auctions, broadcast ownership issues, political broadcasting rules, as well as FCC investigations, enforcement proceedings, and administrative hearings. Davina also has extensive experience advocating for broadcast and telecommunications clients in FCC rulemaking and policy proceedings and in litigation before federal courts.

Summary

This session will provide the latest information about “hot topics” facing broadcasters before the FCC and Congress.
MANAGEMENT SESSION 1: Recruitment Best Practices for Future-Proofing Your Workplace

Date: Tuesday, 2:00 - 2:50 PM

Location: Gatsby

Speakers

Matt Sunshine - Center for Sales Strategy
Matt Sunshine is the visionary CEO of the Center for Sales Strategy, a leading platform company revolutionizing B2B revenue performance through its divisions: Up Your Culture, LeadG2, Robertson Lowstuter, and CSS. Renowned for his expertise in sales growth, talent acquisition, and digital marketing, Matt is also a sought-after writer and speaker, contributing to top business publications and authoring the influential book “Getting Prospects to Raise Their Hand.” Under his leadership, the Center for Sales Strategy empowers organizations and sets new industry standards.

Summary

Recruiting and hiring top talent can be challenging, but getting creative with recruitment and using multiple strategies (referrals, LinkedIn, job boards, etc.) to find top talent will help you build a strong talent bank. Recruitment is all about finding and attracting the right employees to your company. In this session, Matt will reveal the proven methods that help employers recruit talent today to ensure success tomorrow. Matt’s presentation applies to recruiting people for all station departments – this is not a sales-only recruiting session.
MANAGEMENT SESSION 2: Mental Health Issues in the Workplace

Date: Tuesday, 3:00 - 4:15 PM

Location: Gatsby

Speakers

Krista Anderson - Complete Wellness
Krista Anderson is a Licensed Independent Mental Health Practitioner (LIMHP) with over a decade of experience counseling individuals, couples, and families. Drawing from extensive training in evidence-based modalities—including CBT, DBT, trauma-informed therapy, and Gottman Level 1 marriage therapy—Krista integrates a holistic, person-centered approach rooted in empathy and clinical excellence. She specializes in adolescent mental health, trauma recovery, and relationship dynamics, and is deeply committed to helping clients thrive emotionally and relationally. Krista currently is one of the owners of Complete Wellness, a thriving group private practice in Omaha, and also partners with local schools and organizations to support community wellness.

Summary

In a time when the term “Mental Health Issues” is seemingly ubiquitous, company leaders and mid-level managers must become better aware of how their personnel are feeling in order to help them succeed in their own roles, in order to achieve the company’s larger objectives. This session will spotlight statistics of the mental health impact in high-demand workplaces and will cover: - The hidden toll of the news cycle - Understanding the mind-body connection in the workplace - Why social connection and relationships matter in the workplace - Signs that something’s off: recognizing when mental health is impacting performance - What helps: strategies for building mental resilience and a culture of care - Leadership’s role: leading with emotional intelligence and awareness - Ask a therapist: open discussion to address concerns and tailor insights to real workplace challenges
RADIO SALES SESSION 1: Selling Value When Price is the Advertiser’s Only Focus

Date: Wednesday, 9:00 - 10:15 AM

Location: Windsor 3

Speakers

Ryan Dohrn - Brain Swell Media
Ryan Dohrn is the founder of media sales training firm Brain Swell Media and has trained over 30,000 media sales reps in 7 countries. Ryan sells advertising every day and has been a part of over a BILLION dollars in media revenue. He has deep roots in the broadcast business with over 30 years in leadership roles at WLS/ABC TV, Sinclair Broadcasting, Cumulus Radio, and The NY Times Company. He is an Emmy Award winner, a multiple business book author, and has been featured in USA Today and on Forbes.com. Ryan currently works monthly with over 50 media companies and their related sales and management teams.

Summary

When price becomes the deciding factor after a sales call with an advertiser, we, as the sales rep, have messed up! In this lively workshop, billion-dollar sales coach and daily media advertising seller Ryan Dohrn will help define your differentiating factors and show you how to shift the conversation from price to benefit. Value is what the advertiser will get, and the price is what they will pay. Ryan digs deep and explains why selling everything on your broadcast media buffet is bad. His approach to selling media like a fine dining experience has helped many broadcast reps fundamentally change their media sales game, with some reporting 40% growth!
TV SALES SESSION 1: Proven Impact: Using Brand Lift Metrics to Enhance Attribution & Advertiser Retention

Date: Wednesday, 9:00 - 10:15 AM

Location: Windsor 9-10

Speakers

Terrance Burzynski - Elevate
Terrance Burzynski is a seasoned media executive and marketing strategist with a strong track record in growth acceleration and brand development. As Vice President of Media Partnerships at Elevate Marketing Research, he leverages local consumer research to drive impactful multi-platform marketing campaigns that enhance brand performance and advertiser retention. Known for his analytical mindset and creative problem-solving, Terrance specializes in translating complex market data into actionable strategies that boost return on ad spend and deepen customer loyalty. His leadership style blends data fluency with a collaborative approach, making him a trusted partner in navigating today’s dynamic media landscape. Terrance has consistently delivered results by aligning brand objectives with data-driven marketing solutions. His commitment to excellence and continuous learning positions him as a forward-thinking leader in the industry.

Summary

In a world where performance metrics often dominate, brand impact is frequently overlooked, but it doesn’t have to be. This 75-minute session, hosted by Elevate Marketing Research, will equip local broadcasters with the tools to understand, measure, and clearly communicate the brand value their campaigns create. Attendees will learn how to use Brand Lift metrics not just as a reporting tool, but as a strategic lever to demonstrate real attribution, drive advertiser confidence, and boost long-term retention. Key takeaways will include: •What Brand Lift is (and isn’t), and how it fits into a modern attribution strategy •How Brand Lift insights can support stronger attribution narratives, especially in upper-funnel campaigns •How to design and run effective Brand Lift studies that uncover real shifts in awareness, equity, and preference •Best practices for translating Brand Lift data into compelling, story-driven reports for advertisers and agencies •Ways to use Brand Lift results to strengthen advertiser relationships and increase retention By the end of the session, you’ll walk away with a smarter approach to proving value and a tangible method to keep your advertisers coming back using resources you already have access to.
NEWS SESSION 1: Reporting From the Courts – Panel Discussion Tools, Tips & Techniques to Improve Storytelling

Date: Wednesday, 10:30 - 11:45 AM

Location: Windsor 7-8

Speakers

Bill Kelly - Moderator, Nebraska Public Media Senior Reporter/Producer
Bill Kelly, Nebraska Public Media senior reporter/producer. Bill is a longtime member of the PEOPLE/Bench Media Committee, an organization that fosters cooperation between the media and the judiciary and was instrumental in getting cameras into Nebraska courtrooms.

The Honorable Stephanie Hansen - Panelist, Judge for the Douglas County Court in the Fourth Judicial District of Nebraska

Molly Ashford - Panelist, Harvest Public Media/Nebraska Public Media

Andrew Ozaki - Panelist, retired KETV Capitol Bureau Chief

Rose Ann Shannon - Panelist, retired KETV News Director

Summary

Expanded media coverage of Nebraska courts has been allowed for more than eight years. This panel will look at the evolution of the court rules and lessons learned. Panelists include a member of the Nebraska Judiciary and journalists who have covered the courts extensively. - learn how to initiate courtroom coverage and what is allowed under current court rules - hear stories about misunderstandings and violations of the rules that can cause problems for reporters and the courts alike - get a checklist to answer many of your questions in a hurry - discover how to access records and exhibits to enhance your court coverage - learn best practices to make the most of the material you gather for more compelling storytelling - get tips to help you develop better relationships with judges and court staff.
RADIO SALES SESSION 2: Accelerating Sales Success with AI & Technology

Date: Wednesday, 10:30 - 11:45 AM

Location: Windsor 3

Speakers

Erin Callaghan - Futuri Media
Erin Callaghan is Futuri’s President, Enterprise Partnerships. She works with broadcasters and digital publishers worldwide, helping them keep pace with fast-changing technology. She has built her career helping her partners win in challenging environments. And she delights in using Futuri's technology to help partners increase revenue, grow their audiences and create better content faster and more efficiently. Prior to joining Futuri, Callaghan spent more than 25 years in broadcast sales and sales management at companies including Cox Media, Journal Broadcast Group, and Capstar. Contact Erin at erin@futurimedia.com.

Summary

In this session you will learn how to harness AI and technology to maximize efficiency and close more business faster. This includes: •effective prospecting •understanding client personalities to fast-track rapport •preparing for effective CNAs that are centered around understanding the client's business to begin with and bringing ideas on the first meeting •presenting data-driven storytelling to showcase your brands' effectiveness in creating more business for clients •Effective follow up
TV SALES SESSION 2: Bridging the Gap: How Digital Complements and Elevates Local TV Sales

Date: Wednesday, 10:30 - 11:45 AM

Location: Windsor 9-10

Speakers

Elizabeth Bernberg - AdCellerant
With over 17 years of digital marketing experience, Elizabeth Bernberg has spent her career developing and growing digital revenue strategies for media organizations across print, television, and radio. Her leadership roles with The Denver Post and Colorado Press Association, CBS Television Network, and Audacy have equipped her with a deep understanding of the digital landscape. At AdCellerant, she brings her industry expertise and dynamic leadership to help media organizations accelerate digital revenue growth and deliver impactful digital marketing solutions for advertisers. Originally from Texas, Elizabeth has called Colorado home for over two decades. She’s a proud graduate of the University of Colorado, Boulder—SKO BUFFS—and will be completing her MBA from The University of Colorado - Denver in August of this year. Outside of work, she enjoys traveling, cooking, dancing, concerts, and time with her family and friends.

Summary

Many buyers want only Digital. Others still want only Broadcast. Your experience tells you that using Digital and Broadcast makes the greatest impact. In this data-driven session, we will: - Explore how digital marketing solutions amplify linear TV campaigns, expanding audience reach and improving measurable ROI. - Discuss the shift from “siloed” media buys to integrated, data-driven campaigns, and showcase real-world examples of how adding digital to TV schedules drives higher client retention and revenue growth. - Offer insights into how broadcasters can better position themselves as full-service marketing partners to local businesses, leveraging digital to capture more share of wallet and stay competitive in a rapidly evolving landscape.
NEWS SESSION 2: An Insider’s View on Covering the Nebraska Legislature

Date: Wednesday, 1:30 - 2:45 PM

Location: Windsor 7-8

Speakers

Korby Gilbertson - Radcliffe Gilbertson & Brady
Korby Gilbertson is a proud Lincoln native. She attended Lincoln High and the University of Nebraska where she received a bachelor’s degree in marketing and business education in 1992 and a Juris Doctorate in 1996. Ms. Gilbertson is a partner with the lobbying and governmental relations law firm of Radcliffe Gilbertson & Brady where her firm provides full-service lobbying and governmental relations services to more than 40 clients. Issues the firm is regularly involved with include insurance, taxation, real estate, physical, mental and behavioral healthcare, telecommunications, education, and First Amendment issues including open meetings and public records. Korby currently serves on the board of directors for Nebraska Wildlife Crimestoppers. She is a past board member and board chair of the Lincoln Medical Education Partnership as well as HopeSpoke, The Nebraska Club, and the Lincoln YWCA. Korby and her husband Mark Munger live just outside of Lincoln. Their blended family includes one son, two daughters, four grandchildren, two cats and about 20,000 honeybees. In her free time, Korby enjoys gardening, cooking, canning, baking, and traveling.

Summary

Want to be known as the go-to reporter for Nebraska Legislature news? Step off the “media horde” treadmill and step into the inside world of how our Legislature works. You’ll make key contacts, get exclusive stories and even break stories with Korby’s keen insights on: The People: -Relationships are Key - The Clerk’s Office - Senators & Staff - The Administration - The Lobby The Place & Process: - Knowing the Capitol - Knowing the Process & Rules The Stories: - Learn more than the “One-Liner” - Where to get the best information
RADIO PROGRAMMING SESSION 1: Transforming Contests: From Generic Giveaways to Blockbuster Games

Date: Wednesday, 1:30 - 2:45 PM

Location: Gatsby

Speakers

Jeff McHugh - The Randy Lane Company
Jeff McHugh coaches on-air, on-camera, on-stage and podcast talent with The Randy Lane Company. Jeff leads trainings around the world with companies like SiriusXM, Connoisseur Media/Alpha Media, Universal Pictures, Cumulus Media, Twitch TV, Midwest Communications, NBC Universal, Apple and Axios.

Summary

Contests. Do they work? Do they change listenership? Do audience care? Join consultant Jeff McHugh from The Randy Lane Company for a session that may disrupt what you believe about on-air giveaways. You will participate with other NBA attendees in creating a totally new on-air game that works in any size market. You will learn: • Why your on-air talent is key to contest success • Why entertainment value is more important than prize value • How to transform forgettable giveaways into exciting, emotionally compelling games • How benchmark games create a bond between audiences and your hosts
RADIO & TV SALES SESSION 1: Get More Meetings with Advertisers NOW!

Date: Wednesday, 1:30 - 2:45 PM

Location: Windsor 5

Speakers

Ryan Dohrn - Brain Swell Media
Ryan Dohrn is the founder of media sales training firm Brain Swell Media and has trained over 30,000 media sales reps in 7 countries. Ryan sells advertising every day and has been a part of over a BILLION dollars in media revenue. He has deep roots in the broadcast business with over 30 years in leadership roles at WLS/ABC TV, Sinclair Broadcasting, Cumulus Radio, and The NY Times Company. He is an Emmy Award winner, a multiple business book author, and has been featured in USA Today and on Forbes.com. Ryan currently works monthly with over 50 media companies and their related sales and management teams.

Summary

How well do you research your potential broadcast advertising prospects before you call them to set a meeting? Billion-dollar ad sales coach Ryan Dohrn will show you five amazing tools to prove you are relevant to your client's exact needs. Get their attention! Get 25-30% more meetings in the next 2 weeks with Ryan’s proven tools. From using LinkedIn better to finding anyone’s email online to using online AI research to prove the value you bring to their company. This is a must-attend workshop for any broadcast sales rep at any level of the media sales game.
NEWS SESSION 3: AI Essentials: The Useful, the Inspirational & the Lurking Threats

Date: Wednesday, 3:00 - 4:45 PM

Location: Windsor 7-8

Speakers

Al Tompkins - Al Tompkins Workshops
Al Tompkins is a Visiting Professor at Syracuse University and Senior Faculty Emeritus at The Poynter Institute, the world’s premiere school for journalists. For nearly 30 years, he worked as a photojournalist, reporter, producer, anchor, assistant news director, special projects/investigations director, documentary producer and news director. He is an FAA licensed Part 107 drone pilot. Tompkins has trained thousands of television news producers, reporters, photojournalists and managers in 49 states and several other nations. He teaches and coaches on the impact of AI in newsrooms, how to investigate and report, build interactive news websites, how to use video more effectively online and how to manage ethical issues. Over his distinguished career, Tompkins’ honors and awards include a National Emmy, the Peabody Award (group award), the Japan Prize, the American Bar Association’s Silver Gavel for Court Reporting, seven National Headliner Awards, two Iris Awards and the Robert F. Kennedy Award. Tompkins is often quoted in newspaper, TV, network, public radio and cable coverage of media stories including NBC Nightly News, CBS Evening News, NPR Morning Edition and All Things Considered, The Washington Post, The New York Times, The Boston Herald and hundreds of others. He holds an MA in Digital Journalism and Design from the University of South Florida.

Summary

In this fast-moving practical session you will: - Learn how to use artificial intelligence tools to find stories, sort massive data files and prepare for interviews - See how in 2025, artificial intelligence is making a major shift toward “agentive” reasoning, which is a game-changer - Explore new A-I video tools which, while time-saving and useful, come with their own ethical thorns - Discover the newest tools that create stunningly realistic videos and audio that disinformation sources will use to try to confuse journalists
RADIO PROGRAMMING SESSION 2: Breakthrough Content Workshop

Date: Wednesday, 3:00 - 4:15 PM

Location: Gatsby

Speakers

Steve Wexler - W-E-X-L Coaching & Development, LLC
Steve Wexler’s career has taken him from the broadcast control room to the executive board room. His successful on-air work began in his hometown of Milwaukee with stops in Portland, OR and Seattle before beginning his Radio and TV management journey by returning to Milwaukee in 1993 as PD for Journal Communications’ WTMJ. He ascended to market manager positions in Tucson, AZ and Omaha, NE and began overseeing additional TV and Radio markets, including as the VP/GM of Journal’s KMTV-TV and their co-owned radio group in Omaha. In 2012, he was named division head of the 36-station, 8-market Journal Radio Group, a position he continued through Journal’s merger with Cincinnati-based E.W. Scripps. In 2018, he led the sale of the radio group to four separate companies, including Good Karma Brands in Milwaukee, where remained as vice president and market manager until late 2022, when he launched his own leadership and coaching consultancy. Steve has served on the board of directors of the National Association of Broadcasters, the Radio Advertising Bureau and is a past Chair of the Wisconsin Broadcasters Association. Steve and his wife Amy live just outside of Milwaukee, Wisconsin and have two children and three grandchildren.

Summary

Most on-air talent don’t have a process for capturing and presenting their most compelling and interesting content and often rely on external sources that create content that is generic and typically available anywhere. I will explore the creative process and provide specific methods talent can use to create more memorable, authentic content. I’ll also provide coaching recommendations for content managers to help talent find, prepare, and present more interesting content. Target: on-air talent, content managers, general managers, producers.
RADIO & TV SALES SESSION 2: Attitude Over Everything

Date: Wednesday, 3:00 - 4:15 PM

Location: Windsor 5

Speakers

Aaron Davis - Aaron Davis Presentations, Inc.
Aaron Davis is a dynamic keynote speaker, author, and proud cancer survivor who has inspired over a million people with his message on the power of attitude. A member of the 1994 National Championship Nebraska Football Team, Aaron knows that attitude determines altitude. From janitor’s son to trusted speaker for brands like Walmart and ConAgra, Aaron’s story proves it’s not what you do—it’s how you do it. With real-life experience as a business owner, former corporate leader, and morning radio host, Aaron brings authenticity and humor to every audience he serves.

Summary

Attitude isn’t the only thing, but it’s the main thing to achieve championship results. Join us for this powerful, instant-impact session as Aaron provides the following key takeaways: - How to perform at your best even in the toughest times - The power of adapting and capitalizing with change - Why self-care is key to showing up daily to be at your best - Focusing on what you can control and letting go of the rest
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