Date: Tuesday - 2:00 - 2:50 PM
Location: Regents C
Speakers
Chuck Underwood - The Generational Imperative, Inc.
Chuck Underwood is one of the half-dozen people who pioneered and then popularized the field of generational study and, with it, generational business strategies. Mr. Underwood is the star of the PBS television mini-series "America’s Generations With Chuck Underwood", the first such series in the history of national television. He is the founder and principal of Ohio-based generational consulting firm The Generational Imperative, Inc. He consults and trains business, government, education, religion, and other institutions on Generational Marketplace Strategies, Generational Workforce Strategies, and other niche applications of generational study. He has pioneered many breakthrough training programs in Generational Behavioral Healthcare Strategy and Generational Leadership and his media clients include national and state radio and television associations, individual stations and groups, magazines, and newspapers. Underwood had spent his earlier career years in the mass media of radio and television, first as an award-winning broadcast journalist and national sports play-by-play announcer, and then as a creator and producer of original programming.
Summary
Understanding and Managing Millennials - Sponsored by Burbio: Beyond their control - and those are very important words, Beyond Their Control - the Millennial Generation gets off to one of the rockiest career starts in the history of the American workplace. Why? What the heck happened to them? But… this is a generation with an exceptional career spirit. And they came of age during unique times and teachings that have positioned them to one day become exceptional leaders. Yeah, but they’ve driven us nuts! Well… prepare to make peace with, and rejoice in, the Millennial Generation. And by understanding them in the way you will by this session’s end, prepare to work with them cooperatively to maximize their unique strengths, minimize their unique shortcomings, and enhance their bottom-line productivity for your station.
Presentation Outcomes:
- Learn the accurate foundation of generational study and the established and permanent principles that
define what a generation is, why generations begin and end, and who America’s current generations are.
- Learn how generational strategies are applied in the workplace and marketplace.
- Learn about your Millennial employees: their unique core values, attitudes, workplace strengths,
weaknesses, preferences, expectations, and needs, and the WHY BEHIND THEM.
- Identify specific strategies, tactics and guidelines to recruit, onboard, manage, train, retain, and
lead Millennial employees and maximize their fulfillment and productivity.